Project overview: This campaign aimed to attract veterinary professionals to BluePearl’s recruiting booth, addressing the misconception that joining a large veterinary group was a negative thing. The focus was on highlighting career opportunities, mental health support, and corporate benefits.

Creative approach: I developed a cohesive campaign centered around the theme "Be part of something big." Through engaging booth design and clear messaging, we showcased BluePearl’s career growth opportunities and commitment to employee well-being, successfully attracting qualified candidates.