Project overview: Raymour & Flanigan’s design magazine was created to inspire customers and give them the confidence to purchase furniture for their homes. By addressing uncertainty in design decisions, the magazine positioned Raymour & Flanigan as the go-to destination for stylish home furnishings. It was used in targeted direct mail programs and as in-store sales collateral.

Creative approach: I led the development from a simple product catalog to a fully branded magazine. I suggested the name "Furnishing Your Style" and designed the magazine’s masthead. Collaborating with the photography team and copywriters, I oversaw the layout, design, and production of each issue, creating engaging content that showcased Raymour & Flanigan’s stylish offerings and gave customers confidence in their home design choices.