Project overview: Each year, Raymour & Flanigan enhances their gift cards with a holiday-themed box and lookbook designed to inspire recipients. To promote the gift cards, we created a direct mailer and in-store signage that showcased the unique packaging and encouraged engagement.

Creative approach: I handled the design for the entire package, from the gift box and lookbook to the promotional materials. I also contributed to the copywriting, ensuring the messaging felt festive and inviting, perfectly matching the holiday spirit.