Project overview: The So(lar) Worth It campaign is about more than marketing—it’s the foundation for shaping Trinity Solar’s brand voice and creative identity. In an industry often clouded by aggressive sales tactics, this campaign was designed to establish a clear, trustworthy, and customer-first approach that will guide future communications.

What started as a T-shirt design has grown into a scalable campaign, positioning in-home consultations as the smarter, more personal way to go solar.

Creative approach: I pitched the concept to leadership as a scalable brand initiative to set Trinity Solar apart. To ensure consistency, we developed a manifesto and brand guidelines that define our voice, messaging, and visual direction.

As implementation continues, the campaign’s conversational tone and bold visuals are laying the foundation for a more cohesive brand identity—shaping how Trinity speaks, looks, and connects with homeowners.