Project overview: Vet Tech Week is a national event celebrating veterinary technicians. In 2021, BluePearl honored their team with a superhero-themed campaign, recognizing their extraordinary efforts during the pandemic.

Creative approach: We developed a campaign that identified the team's "superpowers," like Guardian and Lifesaver, and brought them to life across email, social media, and event materials. From t-shirts to banners, every element was designed to celebrate and uplift the team’s spirit.